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Why Us

Help focus, grow and strengthen your business with a part-time Marketing Director

Embrace the best

Why consider part-time

Proven process that delivers

The right match for you

Our track record of performance

We may not be for you

Be in control from the start

Washtub Laundry Case Study

Washtub is an established business that provides specialised industrial laundry services to the secondary healthcare and hospitality sectors in the Western Cape, South Africa. The business plateaued three years ago, experienced some client loss and was not having success acquiring new business. 

Braintree Clothing Case Study

Braintrees Clothing has been at the forefront of producing beautiful ‘natural clothing’ for 20 years now, championing eco-fibres since humble beginnings in the mid 1990’s. They engaged The Marketing Centre to build an on-the-ground retail presence that would raise their public profile and communicate their brand values to consumers. 

Menzies Case Study

Menzies, a significant accountancy firm, engaged with The Marketing Centre to help them redefine their brand and re-invigorate their market presence, helping them to be voted the National Accounting Firm of the Year in 2016.


Karen Senior
Part-time Marketing Director

Big biz Experience: Coutts & Co; Achievement Awards Group

Small biz Experience: Simonsig; Skybound Capital

Pedro Casimiro
Part-time Marketing Director

Big biz Experience: Massmart, Unilever, Marketing in 15+ countries across Africa

Small biz Experience: Advertising and media agencies. Apparel industry.

Sonja Shear
Part-time Marketing Director

Big biz Experience: Ster KinekorSony; Ericsson

Small biz Experience: Gondwana Environmental Solutions; Edublox

Joel Serman
Part-time Marketing Director

Big biz Experience: Fair Cape Dairies; Woolworths; Tiger Brands; Bitzer

Small biz Experience: Tuna Marine & Orlichem Chemicals

Shannon Mackey
Part-time Senior Marketing Manager

Big biz Experience: Reebok South Africa (pty) Ltd; Illovo Sugar

Small biz Experience: MilliCare; Tafta

Daniel Serman
Part-time Marketing Director

Big biz Experience: Umbro International Clothing brand; Fair Cape Dairies

Small biz Experience: D Purdue Group of Companies (CISA, Monument Tools, WondaSeal,; Bitzer International

Peter Ivanoff
Part-time Marketing Director

Big biz Experience: Sasol Oil (Pty) Ltd Edcon Retailing Group

Small biz Experience: Eazybranch Logistics (Pty) Ltd Uniplate (Pty) Ltd

Este Pretorius
Part-time Marketing Director

Big biz Experience: FNB & Dimension Data

Small biz Experience: SSI & Glyn Marais


Our method has been fine tuned through the years whilst working with many mid-size businesses. This results in you finding the best Marketing Director for your company and your culture. So how does this work?


Business owners can become confused about marketing and that’s totally understandable. Between marketing consultant’s jargon and your sales team potentially considering marketing as part of their departmental function, it can become difficult to know how to move forward effectively. In fact, marketing results can lack focus or consistency, both in implementation and in measurement.

The Marketing Centre approach does away with all these confusing elements, encapsulated through our approach of marketing in a straight forward matrix, called the Marketing 360.

Business Insights

As you would think,  having a large team of highly skilled Marketing Directors provides us with access to an abundance of diverse know-how. We want to share this with you, so you can develop a better understanding of why certain factors work (and how), as well as why they don’t always work out as intended. Above all, knowing what to do next.

Doing Business in Africa
  I often get asked as a marketer to demystify the big daunting but yet beautiful monster task that is trading in Africa. In my 20 years of travelling across our conti ...
  • by Pedro Casimiro
  • 19 March 2018
How agile is your team?
I recently attended an ‘Agile for Executives’ workshop with one of our clients and, after more than 20 years of working within the creative, branding, marketing and UX fie ...
  • by Karen Senior
  • 21 February 2018
Why are case studies a great marketing tool?
People Like to be told stories, amazingly people spend more than half their waking time daydreaming! Fortunately or unfortunately our brains tend to wander by nature, jumping ...
  • by Peter Ivanoff
  • 16 February 2018
We asked our marketing directors for their 2018 marketing predictions: Here's what they said...
  The beginning of a new year brings with it a slew of articles about the future: What’s next? What’s new? What do I need to know?   ...
  • by Shannon Mackey
  • 24 January 2018
The evolution of the strategic adviser in communications
Agility is fast becoming the buzzword for communicators, as the profession seeks to understand how changing business models are impacting communication and the way in which ta ...
  • by Pedro Casimiro
  • 28 November 2017
Book review: Digital Marketing for Dummies by Ryan Deiss and Russ Henneberry
A client of mine recently lent me Digital Marketing for Dummies as a ‘this is what I want done’. I.e. please help me to make it our strategy. Never being one who can ...
  • by Karen Senior
  • 14 November 2017
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