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Lwandile Booi

Big biz Experience: Vodacom, Vodafone (International) & Showmax

Small biz Experience: GSM renta fone (OR Thanmbo International) & Commode Business Solutions




Lwandile is a successful Marketing professional with over 18 years’ experience working in large/ global corporate companies - specialising in strategic marketing, communications & B2B marketing. She is extremely focused, driven, and results-oriented.


With a stellar performance, great track record and a number of performance awards under her belt, her strengths match those necessary for consistent growth and success in any marketing environment.


Key Areas of Expertise


  • Her keen business insights, in-depth marketing knowledge & experience gives her an edge when developing strategic & tactical marketing strategies.
  • Proficiency in creating Brand & Marketing plans that are impactful and deliver on key business objectives.
  • A strong track record of bottom-line results for any marketing and promotional initiatives.
  • Her expertise in developing profitable partnerships & strong relationships across multiply countries (Has worked both Internationally & across the African continent)



Vodafone Global Enterprise (VGE)


Head of Marketing: Vodafone Global Enterprise: Africa


  • Develop strategic B2B Marketing plans for VGE in order to support the achievement of the companies annualised sales across the African continent.
  • Build awareness of VGE as a Total Communications provider and Business Enabler while creating demand for our products & services.
  • Excel in core through maximising value in connectivity and differentiating through customer experience.
  • Drive all aspects of execution across the Marketing Mix, with a particular focus on Demand Generation in low penetration accounts and new accounts in the VITA expansion programme.
  • Drive regional Hospitality & Events to enhance relationships with key C-level executives.
  • Engage in Account Based Marketing activities for a small number of high profile customers at both the pre-sales, implementation and post sales phases.
  • Lead in PR & Communications services by demonstrating capability beyond mobility, connectivity and an African presence & coverage.
  • Create trusted sales reference guides & collateral to assist the sales teams with baseline information about VGE products and services.
  • Connect with the local Vodafone OpCo’s across the continent and ensure that relevant marketing messages and sales enablement activities are aligned with Vodafone Global Enterprise’s own activities.




Marketing Lead


  • Acquiring new customers through brand, product and content awareness using ATL, performance marketing and direct sales channels. 
  • Leverage our partners' sales and marketing channels to target and acquire their customers bases.
  • Grow the Showmax brand within the middle mass market and grow our subscriptions in the identified segments by 10% of the addressable market
  • Continue to grow our base across the continent.
  • Launch (local payment, currency, mkt, content) Showmax with telco partners in what we refer to as “Light touch countries”
  • To leverage key content to drive trial/winbacks
  • To drive new subscribers by leveraging on DStv Base.




  • Marketing Manager: Vodacom Mpumalanga
  • Specialist Events: Corporate Marketing
  • Marketing Co-ordinator – Vodacom Pretoria
  • Customer Co-ordinator – Vodaworld


Marketing Awards: 


  • She was awarded the Shine Award 2013, which is the most prestigious award at Vodafone Global Enterprise for work excellence.
  • In 2010, she was also awarded the CEO award under the CSI category.
  • In 2009, she was part of a team of volunteers, were awarded the Team CEO award for the most impactful project across the whole Vodacom group. She was the project manager.





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