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Este Pretorius

Big biz Experience: FNB & Dimension Data

Small biz Experience: SSI & Glyn Marais




Marketing is the means by which an organisation ensures that it develops, communicates and monetises the value it has to offer.  It is an influencer and an enabler. However, companies may end up spending fortunes on marketing, rather than appointing the services of a Customer Acquisition Specialist.


Customer acquisition is a process. Every client today used to be a prospect. The process of moving a prospect to a client requires a methodology to shift cold traffic to warm traffic and ultimately hot traffic.


Every business should have a single-minded focus on developing a legion of raving fans that turn into avid buyers. This is my specialisation.


I am the only Certified Customer Acquisition Specialist in South Africa. By implementing my internationally proven acquisition methodologies, my clients experience unprecedented customer growth. I focus on growing:


  • Client numbers
  • Client quality
  • Client transactions


Key Areas of Expertise


  • Increasing client numbers, client quality and value of transactions
  • Monetising of current client base
  • Identification of fundamental business and marketing gaps influencing goal achievement
  • Developing and communicating strategy, roadmaps and marketing messages to internal and external audiences. 






Lead generation specialist for an International Entrepreneurship Coach


  • Development and monetisation of the online sales funnel – lead generation and actualisation


Brand Manager at Liberty Properties


  • Design and implementation of marketing and operational strategies for marketing / communications and campaigns related to ensuring that tenants obtain maximum trading opportunities. 


MEA Vendor Alliance Manager at Dimension Data


  • In addition to creating the requisite GTM, messaging and content, the role also focused on sales enablement and client acquisition, requiring a great deal of collaboration and relationship management with a number of Dimension Data’s largest and most significant global partners.


Marketing Specialist for FNB Personal Banking


  • Assistance in conceptualisation, development and implementation of FNB involvement and leveraging of 2010 FIFA World Cup including all through the line activities, branch activations and customer acquisition


Business Development Manager for Dimension Data Security Solutions Managed Services


  • Developed and executed on Dimension Data’s Security Solution's Managed Services strategy.
  • During my tenure, the Managed Services number exhibited 72% growth YOY, and a profit movement from negative R1.7m to positive R7m.


Marketing Manager Key Accounts at MTN Business


  • Implemented the Key Accounts Segment strategy in alignment with overall Enterprise Business Unit go-to-market business strategy, market needs and requirements.


 Solutions Marketing Manager at Dimension Data


  • Implementation of Strategic Client Breakaways with more than 100% ROI
  • Conceptualisation and launch of Customer Interactive Forum with over 200 participants and ROI OF 150%
  • Negotiation of vendor funding in excess of R2 000 000

Articles by  Este Pretorius

Will Robots rule the digital world?
  With our world becoming increasingly automated and decisions and tasks being implemented by machines through the advent of ...
  • by Este Pretorius
  • 30 June 2017
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