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Meet the team

You will see that we are a diverse bunch with experience across many different market sectors,  with both international and local expertise. One thing we do all share, however, is a passion for working with mid size businesses and helping them grow.

Using our online team search facility, you can locate people by name or region to find a selection of Marketing Directors for your business based in your area.

Daniel Serman
Part-time Marketing Director

Big biz Experience: Umbro International Clothing brand; Fair Cape Dairies

Small biz Experience: D Purdue Group of Companies (CISA, Monument Tools, WondaSeal,; Bitzer International

Andrea Ellens
Part-time Marketing Director

Big biz Experience: Robertsons Spices/Unilever, Sainsburys Supermarket UK

Small biz Experience: Paycode – Fin Tech company, St Gobain Gyproc

Robert Stead

LinkedIn is a great platform for connecting, finding work and sharing content. But have you ever thought of using LinkedIn for lead generation? Read our top 5 tips.

1. Engage with your connections by liking, sharing and commenting on their posts.
All LinkedIn users feel a sense of satisfaction when their posts spark engagement. If you’ve got something interesting to say about your connections posts then say it! Pay particular attention to those who you would like to do business with.

2. Send a direct message to connections you haven’t spoken to in a while.
Why not simply message your connections asking how their work is going and maybe suggesting a catch up? This is a great way to re-open doors that may have closed.

3. Join and contribute to LinkedIn Groups.
Why not think outside your network? Join relevant groups to your industry and contribute to discussions. By engaging in LinkedIn Groups you are increasing the awareness of your profile and your business. Share your expertise and knowledge, provide links to articles you have written relevant to that topic to encourage them to visit your website. You can also post your blogs directly into groups as another way of sharing your expertise with group members. You might want to think about starting your own LinkedIn group. Do some research into which groups already exist on LinkedIn and fill a gap that you see to be viable. This can help promote your business and skills by creating a space to chat and discuss topics relevant to your group and your business. Remember to let your LinkedIn connections know about your group by posting an update.

4. Write interesting and informative articles and post them onto LinkedIn Pulse.
LinkedIn Pulse is LinkedIn’s article platform. This is a great opportunity to show off your expertise and skills with your connections and will increase your brand presence. Your posts could lead to new opportunities. Why not include video’s, images and snippets to bring your articles alive.

5. If you send email campaigns are you sending them to your LinkedIn connections?
Sending email campaigns to your LinkedIn connections is easy, you simply export the connections to your email software, meaning your business gains greater publicity and awareness by expanding your emailing list with warm prospects. You can do this by clicking on the following link

Este Pretorius
Part-time Marketing Director

Big biz Experience: FNB & Dimension Data

Small biz Experience: SSI & Glyn Marais

Heidi Patmore
Part-time Marketing Director

Big biz Experience: Nokia; Paycode

Small biz Experience: Limelight Advertising; Clarkhouse Human Capital

Sonja Shear
Part-time Marketing Director

Big biz Experience: Ster KinekorSony; Ericsson

Small biz Experience: Gondwana Environmental Solutions; Edublox

Diana Andersson
Part-time Marketing Director

Big biz Experience: Pfizer; MTN

Small biz Experience: Cummins; Rupert & Rothschild

Karen Laubscher
Part-time Marketing Director

Big biz Experience: Indigo Brands, Clicks

Small biz Experience: The Voice Clinic, Alchemy Business Development


Washtub Laundry Case Study

Washtub is an established business that provides specialised industrial laundry services to the secondary healthcare and hospitality sectors in the Western Cape, South Africa. The business plateaued three years ago, experienced some client loss and was not having success acquiring new business. 

Braintree Clothing Case Study

Braintrees Clothing has been at the forefront of producing beautiful ‘natural clothing’ for 20 years now, championing eco-fibres since humble beginnings in the mid 1990’s. They engaged The Marketing Centre to build an on-the-ground retail presence that would raise their public profile and communicate their brand values to consumers. 

Menzies Case Study

Menzies, a significant accountancy firm, engaged with The Marketing Centre to help them redefine their brand and re-invigorate their market presence, helping them to be voted the National Accounting Firm of the Year in 2016.

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