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Track Record Inner

Track Record

Tuna Marine Case Study

Tuna Marine is a retail brand selling olives in South Africa, with distribution through Shoprite Checkers, Spar and Pick n Pay. They tasked the Marketing Centre with helping them to address issues they had with a steady decline in market share.

  • Merchandising and in-store management were both neglected
  • A lack of inbound customer marketing to attract customers to their brand
  • Unclear unique selling proposition for the brand
  • Created differentiated product and brand positioning 
  • Identified packaging and innovation opportunities for the brand
  • Further development of the Spar Group as a distribution channel


  • A 35% increase in market share in just four months
  • We identified further opportunities to develop the Spar group as a distribution channel



  • The company was sold to Mediterranean Foods for an amount much higher than previously anticipated

 The resulting success was that Tuna Marine were able to sell the business to Mediterranean Foods for a higher price than previously anticipated and we parted ways with a sense of pride in what had been accomplished in a very short space of time.

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