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Ingenuit - Eazybranch Case Study

Ingenuit is a business that had developed software solutions combined with a warehousing and delivery services for businesses to manage their operation stock. Although the company had successfully implemented a number of functional business processes it struggled to find the market traction for its product and service offering, despite the efforts of its very dedicated and motivated team.

  • Little market traction for product and service offering
  • Limited online presence
  • No value proposition
  • Improve online presence 
  • Creation of a product offering and pricing strategy
  • New value proposition
  • Market segmentation
  • Strategic sales planning
  • Key account management and implementation
  • Reputational and brand management strategy/implementation
  • "Quick win" opportunities identified
  • Split the company into two separate businesses


  • Secured two new clients of significant size within a short time frame (3 months)
  • Increased turnover by some 30%
  • Realigned the business with a sound strategic plan



  • Rebranding of the business to better communicate an updated value proposition to potential new clients as well as existing clients

Our products were properly segregated and our value proposition and pricing models looked at so that we could get some ‘Quick Wins’ which we desperately needed. With this in place we were able to secure two new clients of significant size within a short time frame. [3 months, Increased turnover by some 30%]

Shaun Evertse, CEO Ingenuit Software Solutions (Pty) Ltd
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